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Deal Masteryby NEGOTIATi℠

One deal. Mastered.Which one is yours?

Deal Mastery is private coaching built around one deal you can't afford to get wrong: the sale of your business, or the agreement you negotiate again and again.

What are you here to master?

Choose a path above to see what's inside.

Deal Mastery: Exit Edition

Everyone teaches you how to buy a business.Almost no one teaches you how to leave one.

You spent years building it. You get one chance to sell it.

There's a whole industry of courses, coaches, and podcasts teaching people how to buy a small business. Every one of those buyers is learning how to negotiate against someone. Usually that someone is an owner who has never sold a business before.

Exit Edition puts you on equal footing. We build your exit strategy, find the buyers who should want what you've built, and prepare you for every conversation from first outreach to signed agreement.

Small Business Owners Contract-Based Businesses Founders Ready to Move On

Program Investment

Deal Mastery: Exit Edition

by NEGOTIATi℠

$6,500

Flat fee · No percentage of your sale

Limited spots each quarter

You leave owning

  • Your Exit Position
  • Your Buyer Map
  • Your Sale Ask/Trade/Hold Matrix
  • Your Confidential Outreach Plan
  • Your Advisor Brief for your attorney and CPA
  • Built across four private sessions around your specific sale
Enroll in Exit Edition → Not ready yet? Get the free 20 questions to ask yourself before you sell →

Business strategy coaching. Not legal, tax, or brokerage services. We don't review your final agreement or take a commission.

Not ready to enroll yet?

Start with 20 questions.

Download our free guide: 20 questions to ask yourself before you look at any offer. They'll help you figure out whether you and your business are ready to sell.

These are some of the same areas we walk through together in Exit Edition, so you'll know where you stand before you decide.

20

Free download · Are you ready to sell?

Get the Free 20 Questions →

Why exits go wrong

The buyer has done this before.
You haven't.

Most owners sell a business once in their life. The people across the table, whether buyers, brokers, or acquisition firms, do it all the time. They know what to ask for, where to push, and how long you'll wait before you give in.

And the hardest sales aren't the struggling businesses. They're the healthy ones with one thing a buyer will worry about: a key contract that's ending, one client that's most of the revenue, or a business that runs because you run it. Those sales need a strategy, not a listing.

Selling without a plan

Hoping the right buyer shows up

  • You list it, wait, and take whoever calls
  • You share too much, too early, with the wrong people
  • The buyer's concerns become your discount
  • You decide terms under pressure, at the table
  • You pay your lawyer and CPA to figure out what you want

Exit Edition

Leading your own exit

  • You go to the buyers who gain the most from what you've built
  • You protect your information with a confidential, NDA-first approach
  • You have a plan for every concern before the buyer raises it
  • You know what to ask for, what to trade, and what to hold
  • You hand your attorney and CPA a clear summary of your deal, so nothing important gets missed

You built it on purpose. Leave it the same way.

What you own when it's over

Four sessions.
Five assets for your exit.

Every session builds something you use in your sale. You aren't paying for advice you'll forget. You're paying for the plan you'll actually follow.

01

Know what you're selling

Your Exit Position

What makes your business valuable to a buyer, what makes it less desirable, and how to present both honestly without giving away your leverage.

02

Know who should buy it

Your Buyer Map

A target list of the businesses that gain the most from owning yours: companies already doing similar work, with the customers, certifications, or capacity that make your business worth more to them.

03

Know your terms in advance

Your Sale Ask/Trade/Hold Matrix

Price, structure, timing, your role in the transition, and contingencies: what you ask for, what you'll trade, and what you hold no matter how the buyer pushes.

04

Know what to say first

Your Confidential Outreach Plan

We help you build an anonymous teaser that gets attention without revealing who you are, and decide which pieces of your business to share with a potential buyer, and when.

05

Give your advisors the full picture

Your Advisor Brief

We map out the NDA pieces you'll want from a business strategy perspective, like non-competes on certain work once you disclose confidential information. We give you the business strategy and summarize it and the deal, for you to provide to your attorney and CPA to finalize your NDA and solidify any future deals or documents you need.

$6,500 flat. Brokers typically take a percentage of your sale price. We don't take any.

Enroll in Exit Edition →

Where we fit

The step between you
and your lawyer.

Selling a business takes a team. Exit Edition is the strategy seat on that team, the part most owners skip and then pay for later.

Brokers

List the business and find interest

Usually paid a percentage of the sale. Their job is to get a deal done.

NEGOTIATi℠

Build your strategy and prepare you to negotiate

Flat fee. We help you decide what you want, who to approach, and how to get it, then send you to your advisors prepared.

Attorneys & CPAs

Draft, review, and advise

Your legal and tax experts. They write and review the agreement and advise on structure. You'll still need them, and you'll use their time better.

Is this for you?

Right fit. Wrong fit.
We'll tell you either way.

This is for you if

  • You own a small business and want to sell it in the next year or two
  • Your business is healthy, but something will make buyers nervous: a key contract, a major client, or how much depends on you
  • You want to find strategic buyers yourself instead of just listing and waiting
  • You'd rather pay a flat fee for a strategy than a percentage of your sale
  • You want to show up to your attorney and CPA prepared, not confused

This is not for you if

  • You only need a plan for one conversation. Try Walk Me Through instead
  • You need someone to draft or review your purchase agreement, or give legal or tax advice
  • You're not sure yet whether you're ready to sell. Start with our free 20 questions to ask yourself before you look at any offer
  • You want a broker to list and market your business for you
  • You're in a dispute or active litigation

Deal Mastery: Exit Edition

You built it once.Sell it right.

Four private sessions. Your sale. Five assets for your exit: your Exit Position, Buyer Map, Sale Ask/Trade/Hold Matrix, Confidential Outreach Plan, and Advisor Brief.

Enroll in Exit Edition: $6,500 →

Flat fee · No commission · Business strategy coaching, not legal or tax advice

Not selling? See the Agreement Edition →

Deal Mastery: Agreement Edition

Stop preparing.Become the expert.

You negotiate the same kind of deal again and again.

You choose the deal type. We make you the expert in it. Four private sessions build the market knowledge, terms, and responses you'll use on every deal after this one.

Creators Athletes Tradespeople Small Business Owners

Program Investment

Deal Mastery

by NEGOTIATi℠

$3,300

Four private sessions · Your deal type · Five assets you keep

Enrollment Open · Spots Limited

You leave owning

  • Your Market Position
  • Your Deal Framework
  • Your Ask/Trade/Hold Matrix
  • Your Pushback Playbook
  • Your Repeatable Negotiation Process
  • Built across four private sessions, each 60–90 minutes, around your specific deal type
Enroll in Deal Mastery →

After purchase, you'll be sent to a landing page to complete your questionnaire and schedule your first session.

The idea behind Deal Mastery

Not deal prep.
Deal mastery.

Most negotiation help is reactive: you have a deal, you prepare for it, you show up. That works. But if you negotiate the same type of deal over and over, preparing from zero every time is the slow way to get good.

A NEGOTIATi session around a conference table, with participants engaged in discussion

Deal by deal

Preparing every time

  • Every new offer starts from a blank page
  • You re-research what's standard each time
  • You decide what to ask for under deadline pressure
  • The same pushback catches you off guard again
  • What you learned last time lives only in your head

Deal Mastery

Being the expert

  • You know where you stand in your market
  • You know how these deals are structured and where the leverage sits
  • You already know what to ask for, trade, and hold
  • You've heard the pushback before, and your answers are ready
  • You run the same proven process on every deal that follows

Stop preparing. Start being ready. You come out the other side not just prepared for the next deal, but as the expert in your deal type.

What you own when it's over

Four sessions.
Five assets you keep.

Deal Mastery isn't just four coaching conversations. Across four private sessions, we build five assets specific to your deal type, and you use them on every deal after this one.

01

Know where you stand

Your Market Position

What's standard in your category, what the market supports, and what makes you worth more, so you stop guessing at your number.

02

Know how these deals work

Your Deal Framework

How deals in your category are structured, what the other side is optimizing for, and where the leverage really sits.

03

Know every term in advance

Your Ask/Trade/Hold Matrix

For the terms that matter in your deals: what you ask for, what you're willing to trade, and what you hold no matter the pressure.

04

Know what they'll say

Your Pushback Playbook

The pushback you'll hear most in your deal type, with your responses and the language to use already worked out.

05

Do it again and again

Your Repeatable Negotiation Process

A step-by-step process for your deal type, from first offer to signed agreement, that you run on every deal that follows.

$3,300 for assets you keep, not an hour you use once. Every future deal in your category gets easier.

Enroll in Deal Mastery →

Choose your specialization

Pick your deal type.
We build your expertise.

Deal Mastery is tailored to the kind of deals you actually do. Here are some of the deal types we work with. If yours isn't listed, reach out and we'll tell you if it's a fit.

01

Brand Deals & Partnerships

For creators and athletes who negotiate brand integrations, long-term partnerships, and sponsored content, and want to stop leaving creative control and money on the table.

02

Sponsorships & Endorsements

For athletes and creators navigating sponsorship agreements, NIL deals, and endorsement contracts where the terms matter as much as the number.

03

Team & League Contracts

For athletes negotiating their value with teams, leagues, or organizations: what's standard, what's negotiable, and how to push without losing the room.

04

Client Agreements

For tradespeople and small business owners who negotiate client contracts regularly and want a repeatable system for pricing, scope, and terms that protects their business.

05

Multi-Stage Interviews

For professionals in complex, multi-round hiring processes who want to know when and how to negotiate compensation, role scope, and offer terms at each stage.

06

Your Deal Type

Don't see yours? If you negotiate the same type of deal regularly and want to master it, reach out. Deal Mastery is built around your category, not a one-size-fits-all curriculum.

Is this for you?

Right fit. Wrong fit.
We'll tell you either way.

This is for you if

  • You negotiate the same type of deal regularly and want to stop starting from scratch every time
  • You're a creator, athlete, tradesperson, or small business owner who wants deep expertise in one deal category
  • You know you're leaving money or terms on the table but aren't sure exactly where or why
  • You want assets and a repeatable system you keep, not just prep for the next deal
  • You're ready to commit to four sessions and build something that works every time

This is not for you if

  • You have one deal coming up and need immediate prep. Try Walk Me Through instead
  • You need legal representation, tax advice, or contract review
  • You are in a dispute or active litigation
  • You want a general negotiation course rather than deep expertise in your specific deal type

Why Deal Mastery exists

Because preparation
has a ceiling.

"At some point, the people who negotiate best aren't the ones who prepare hardest for each deal. They're the ones who've built a system that works every time."

Deal Mastery is what comes after Walk Me Through. It's for people who negotiate often enough that preparing one deal at a time no longer serves them. Across four sessions, each 60 to 90 minutes, we build deep, category-specific expertise and the five assets that go with it. You come out the other side as the expert.

Enrollment now open

Stop preparing deal by deal.Become the expert.

Four sessions. Your deal type. Five assets you keep: your Market Position, Deal Framework, Ask/Trade/Hold Matrix, Pushback Playbook, and Repeatable Negotiation Process. After purchase, you'll complete your questionnaire and schedule your first session.

Enroll in Deal Mastery: $3,300 →

Spots are limited · Business strategy coaching, not legal advice or representation

Selling your business? See the Exit Edition →
This is business strategy coaching. It is not legal, tax, or financial advice, legal representation, or business brokerage. NEGOTIATi℠ does not review final agreements or take a commission on any sale. NEGOTIATi℠ is operated by The Contract Review Company d/b/a NEGOTIATi℠.
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