Our signature training session · Enrollment open
Deal Mastery is private coaching built around one deal you can't afford to get wrong: the sale of your business, or the agreement you negotiate again and again.
What are you here to master?
Choose a path above to see what's inside.
Deal Mastery: Exit Edition
You spent years building it. You get one chance to sell it.
There's a whole industry of courses, coaches, and podcasts teaching people how to buy a small business. Every one of those buyers is learning how to negotiate against someone. Usually that someone is an owner who has never sold a business before.
Exit Edition puts you on equal footing. We build your exit strategy, find the buyers who should want what you've built, and prepare you for every conversation from first outreach to signed agreement.
Program Investment
Deal Mastery: Exit Edition
by NEGOTIATi℠
$6,500
Flat fee · No percentage of your sale
You leave owning
Business strategy coaching. Not legal, tax, or brokerage services. We don't review your final agreement or take a commission.
Not ready to enroll yet?
Download our free guide: 20 questions to ask yourself before you look at any offer. They'll help you figure out whether you and your business are ready to sell.
These are some of the same areas we walk through together in Exit Edition, so you'll know where you stand before you decide.
Why exits go wrong
Most owners sell a business once in their life. The people across the table, whether buyers, brokers, or acquisition firms, do it all the time. They know what to ask for, where to push, and how long you'll wait before you give in.
And the hardest sales aren't the struggling businesses. They're the healthy ones with one thing a buyer will worry about: a key contract that's ending, one client that's most of the revenue, or a business that runs because you run it. Those sales need a strategy, not a listing.
Selling without a plan
Exit Edition
You built it on purpose. Leave it the same way.
What you own when it's over
Every session builds something you use in your sale. You aren't paying for advice you'll forget. You're paying for the plan you'll actually follow.
Know what you're selling
What makes your business valuable to a buyer, what makes it less desirable, and how to present both honestly without giving away your leverage.
Know who should buy it
A target list of the businesses that gain the most from owning yours: companies already doing similar work, with the customers, certifications, or capacity that make your business worth more to them.
Know your terms in advance
Price, structure, timing, your role in the transition, and contingencies: what you ask for, what you'll trade, and what you hold no matter how the buyer pushes.
Know what to say first
We help you build an anonymous teaser that gets attention without revealing who you are, and decide which pieces of your business to share with a potential buyer, and when.
Give your advisors the full picture
We map out the NDA pieces you'll want from a business strategy perspective, like non-competes on certain work once you disclose confidential information. We give you the business strategy and summarize it and the deal, for you to provide to your attorney and CPA to finalize your NDA and solidify any future deals or documents you need.
$6,500 flat. Brokers typically take a percentage of your sale price. We don't take any.
Enroll in Exit Edition →Where we fit
Selling a business takes a team. Exit Edition is the strategy seat on that team, the part most owners skip and then pay for later.
Brokers
Usually paid a percentage of the sale. Their job is to get a deal done.
NEGOTIATi℠
Flat fee. We help you decide what you want, who to approach, and how to get it, then send you to your advisors prepared.
Attorneys & CPAs
Your legal and tax experts. They write and review the agreement and advise on structure. You'll still need them, and you'll use their time better.
Is this for you?
Deal Mastery: Exit Edition
Four private sessions. Your sale. Five assets for your exit: your Exit Position, Buyer Map, Sale Ask/Trade/Hold Matrix, Confidential Outreach Plan, and Advisor Brief.
Enroll in Exit Edition: $6,500 →Flat fee · No commission · Business strategy coaching, not legal or tax advice
Not selling? See the Agreement Edition →Deal Mastery: Agreement Edition
You negotiate the same kind of deal again and again.
You choose the deal type. We make you the expert in it. Four private sessions build the market knowledge, terms, and responses you'll use on every deal after this one.
Program Investment
Deal Mastery
by NEGOTIATi℠
$3,300
Four private sessions · Your deal type · Five assets you keep
You leave owning
After purchase, you'll be sent to a landing page to complete your questionnaire and schedule your first session.
The idea behind Deal Mastery
Most negotiation help is reactive: you have a deal, you prepare for it, you show up. That works. But if you negotiate the same type of deal over and over, preparing from zero every time is the slow way to get good.
Deal by deal
Deal Mastery
Stop preparing. Start being ready. You come out the other side not just prepared for the next deal, but as the expert in your deal type.
What you own when it's over
Deal Mastery isn't just four coaching conversations. Across four private sessions, we build five assets specific to your deal type, and you use them on every deal after this one.
Know where you stand
What's standard in your category, what the market supports, and what makes you worth more, so you stop guessing at your number.
Know how these deals work
How deals in your category are structured, what the other side is optimizing for, and where the leverage really sits.
Know every term in advance
For the terms that matter in your deals: what you ask for, what you're willing to trade, and what you hold no matter the pressure.
Know what they'll say
The pushback you'll hear most in your deal type, with your responses and the language to use already worked out.
Do it again and again
A step-by-step process for your deal type, from first offer to signed agreement, that you run on every deal that follows.
$3,300 for assets you keep, not an hour you use once. Every future deal in your category gets easier.
Enroll in Deal Mastery →Choose your specialization
Deal Mastery is tailored to the kind of deals you actually do. Here are some of the deal types we work with. If yours isn't listed, reach out and we'll tell you if it's a fit.
For creators and athletes who negotiate brand integrations, long-term partnerships, and sponsored content, and want to stop leaving creative control and money on the table.
For athletes and creators navigating sponsorship agreements, NIL deals, and endorsement contracts where the terms matter as much as the number.
For athletes negotiating their value with teams, leagues, or organizations: what's standard, what's negotiable, and how to push without losing the room.
For tradespeople and small business owners who negotiate client contracts regularly and want a repeatable system for pricing, scope, and terms that protects their business.
For professionals in complex, multi-round hiring processes who want to know when and how to negotiate compensation, role scope, and offer terms at each stage.
Don't see yours? If you negotiate the same type of deal regularly and want to master it, reach out. Deal Mastery is built around your category, not a one-size-fits-all curriculum.
Is this for you?
Why Deal Mastery exists
"At some point, the people who negotiate best aren't the ones who prepare hardest for each deal. They're the ones who've built a system that works every time."
Deal Mastery is what comes after Walk Me Through. It's for people who negotiate often enough that preparing one deal at a time no longer serves them. Across four sessions, each 60 to 90 minutes, we build deep, category-specific expertise and the five assets that go with it. You come out the other side as the expert.
Enrollment now open
Four sessions. Your deal type. Five assets you keep: your Market Position, Deal Framework, Ask/Trade/Hold Matrix, Pushback Playbook, and Repeatable Negotiation Process. After purchase, you'll complete your questionnaire and schedule your first session.
Enroll in Deal Mastery: $3,300 →Spots are limited · Business strategy coaching, not legal advice or representation
Selling your business? See the Exit Edition →