Our story
Founded by Nicole Carter after 15+ years negotiating complex contracts and M&A deals for large defense contractors.
NEGOTIATi℠ was created by Nicole Carter, a negotiation strategist and an attorney who has negotiated across billions in high-stakes transactions — to share practical, time-tested principles shaped by years of real-world dealmaking.
The approach works across nearly any deal and turns negotiation from something stressful into something clear, calm, and even enjoyable.
Our mission
We believe thoughtful negotiation leads to stronger deals, better relationships, and clarity on whether a partnership is truly right for you. Great negotiations don't need to be adversarial — and if you're prepared, they can even be fun.
Everything starts with knowing what you want, what you need, and what you bring to the table before you walk in. We show you how to prepare for deals and how to unlock all the possible value. We are not here to replace your lawyer, we are here to help you build your negotiation strategy (and let's face it, lot's of lawyers need help negotiating too).
What if you could get everything you need in a deal, and also feel like a collaborative great partner during the process? That is exactly what we show you how to do. The best negotiations are collaborative, curious, and calm. We show you how to get the most out of every deal without manipulation, pressure, or stress.
We work exclusively for the people generating the value so you keep more of what you earned— athletes, creators, tradespeople, and small business owners preparing their negotiation plan, process and execution for current or future deals with with teams, brands, agents, and large businesses.
Meet the founder
Nicole Carter
Attorney · Founder · NEGOTIATi℠
As a negotiation strategist (and also an attorney) with deep experience in high-stakes contracts, major partnerships, and M&A transactions, Nicole spent years at the negotiation table. She saw that the best deals had a business negotiation strategy and that wasn't something everyone knew how to do.
NEGOTIATi℠ was created to provide that strategy to the people often outgunned at the table - athletes, creators, tradespeople, small business owners, walking into deals alone. She also selectively brings in other top-tier coaches, each with over a decade of high-stakes experience, $1B+ in deals, and certified in the NEGOTIATi℠ system.
"Great negotiations don't need to be adversarial. If you're prepared, they can even be fun."
That principle shaped my career and led me into billion-dollar deals. I look forward to preparing you to negotiate and I can't wait to hear about your successful negotiations.
Best,
Nicole
Ready to start?
Questions about which offering is right for you? Want expert eyes on a specific deal? We respond within 48 hours — no pitch, no pressure.