NEGOTIATi℠ · Who we serve

We're Built
For
You.

No matter your industry, the dynamic is the same — the other side has done this before. We make sure you have too.

TradespeopleCreatorsAthletesSmall Business OwnersAgents & AdvisorsAlways negotiateTradespeopleCreatorsAthletesSmall Business OwnersAgents & AdvisorsAlways negotiateTradespeopleCreatorsAthletesSmall Business OwnersAgents & AdvisorsAlways negotiate

Real results

Preparation
pays.

Skilled Tradesperson
$30K

Coached a skilled tradesperson who had been undervaluing their work for years. They walked away with $30,000 more in annual salary — from a single negotiation they almost didn't have.

Small Business Owner
$600K

Trained a small business owner heading into supplier contract renewals. They saved over $600,000 across their supplier deals — money that went straight back into their business.

Athlete · Brand Deals
3 Deals

Helped an athlete navigate three brand deals simultaneously. They secured greater creative freedom, fewer restrictions, and over $15,000 more per deal — while protecting their brand long-term.

01 — Tradespeople

Your Skills
Are Worth
More.

You built something real. You show up, you deliver, and you're good at what you do. But when it's time to talk money — rates, contracts, scope — the people across the table have done this a hundred times. You deserve to walk in just as prepared.

Whether you're negotiating a new contract, pushing back on lowball rates, or figuring out when to walk away from a client who doesn't value your work, we help you get there with confidence.

  • Know your market rate — and how to ask for it without apologizing
  • Understand what's in the contract before you sign it
  • Push back on scope creep and payment terms that don't work for you
  • Walk away from the wrong deals — and recognize the right ones
02 — Creators

Your Platform.
Your
Terms.

Brand deals, licensing agreements, exclusivity clauses, usage rights — the contracts coming your way are written by people who do this for a living. Most creators sign without knowing what they gave up. You don't have to.

We help you understand what's actually in the deal, what to push back on, and how to protect your creative freedom while getting paid what your audience is worth to a brand.

  • Know what exclusivity and usage rights really mean for your income
  • Negotiate rate, deliverables, and creative control — not just the number
  • Understand the clauses that limit your future opportunities
  • Build a framework you can use on every deal going forward
03 — Athletes

Perform At
The Table
Too.

You train to perform. But when the contract hits the table — sponsorships, endorsements, brand deals, appearances — the other side is negotiating every day and you may only do this a handful of times in your career. That gap is where money and freedom get left behind.

We prepare you to walk into those conversations knowing your leverage, your value, and exactly what to protect — whether you have representation or not.

  • Understand what your name, image, and likeness are actually worth
  • Negotiate restrictions, approval rights, and exit clauses — not just the fee
  • Know when a deal protects your brand and when it limits it
  • Build confidence for conversations your performance career depends on
04 — Small Business Owners

Every Deal
Shapes Your
Business.

Supplier contracts, client agreements, partnerships, leases — every deal you sign has real consequences for your bottom line. The companies across the table from you have procurement teams and legal departments. You have us.

We help you stop leaving money on the table and start approaching every contract with the clarity and confidence of someone who's done this before.

  • Negotiate supplier deals, vendor terms, and pricing that actually works for your margins
  • Understand what's standard and what's negotiable in client contracts
  • Know when to push, when to hold, and when the deal isn't worth doing
  • Build a repeatable approach you can use on every deal going forward
05 — Agents, Lawyers & Advisors

Sharpen
What You
Bring.

You already negotiate for a living. But the best in any field keep sharpening their edge. Whether you represent athletes, creatives, tradespeople, or businesses, a repeatable, battle-tested framework makes every deal you walk into stronger.

We work with agents, procurement professionals, lawyers, and managers who want to add a sharper strategic layer to the work they do on behalf of clients — or use our tools to prepare their clients for the conversations ahead.

  • Get a repeatable deal framework built from $8B+ in real-world negotiations
  • Prepare your clients to show up as stronger partners in their own deals
  • Add strategic depth to your approach — beyond position and counterproposal
  • Bring in a second perspective on deals where the stakes are high

Ready to start?

Your Next Deal
Starts Here.

Pick the tool that fits where you are right now. Every offering is built from the same $8B+ in real-world deal experience — just at the level you need.

NEGOTIATi℠ is business strategy education and coaching — not legal advice and not legal representation.

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