One-on-one strategy session

Walk Me
Through

Tradespeople Creators Small Business Owners

You're heading into a negotiation where the other side already knows the game.

They have people in their corner. Experienced ones. People whose entire job is to make sure you walk away with less than you deserve.

We walk you through it — so you show up prepared, confident, and ready to hold your ground.

Reserve My Session →

Investment

$375

60-minute private strategy session

A 10% rate increase on a $150K deal is $15,000. This session costs $375.


  • Situation briefing 48 hrs in advance
  • Your opening position + the reasoning behind it
  • What to hold firm on, what to trade
  • How to handle their likely pushback
  • Guidance on when to bring in legal counsel
Book My Walk Me Through → Not sure? Send us your situation first — we'll get back to you within 48 hours

This is business strategy coaching — not legal advice and not legal representation.

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The reality

The table isn't level.
Let's level it.

Their side of the table

  • Experienced negotiators on staff
  • A clear picture of what they want to pay
  • Years of deals behind them — and the patterns that come with it
  • Agents, managers, procurement specialists
  • A strategy they've already run hundreds of times

Your side — before this session

  • Your craft, your reputation, your real leverage
  • A gut feeling that something isn't right
  • No clear sense of what the market actually supports
  • No framework for what to ask, hold, or trade
  • No one who's been on the other side of deals like this

The process

How it works

01
48 hours before

You brief us on your situation

You fill out a short intake form describing the deal, the offer, and what you're walking into. No legal documents needed — just the business picture: who you're dealing with, what's been offered, and what outcome you're aiming for. Most people realize they have more leverage than they thought the moment they write it down.

02
Before we meet

We prepare your strategy

Our team has been at the table for more than $8 billion in deals — across major contracts, acquisitions, and high-stakes partnerships. We come to your session already thinking about your situation: where your leverage sits, what the other side is optimizing for, and how deals like yours tend to play out. You don't spend your 60 minutes catching us up. We get straight to strategy.

03
Your session

We work through it together, live

This is a real working session — not a lecture, not a template. We build your specific negotiation strategy together: your position, your rationale, your moves. You leave with something you can actually use, not a framework you have to translate later.

04
What you leave with

A clear plan — and no surprises

Your opening position and the reasoning behind it. What to hold firm on. How to respond when they push back. And clear guidance on whether this situation calls for legal counsel — and if so, at what point to bring them in. We know where business strategy ends and legal expertise begins, and we'll tell you straight.

What you walk away with

Four things in your pocket
before you sit down

01

Your opening position

The number or terms you lead with — and the business rationale behind it — so you say it with confidence, not apology.

02

Your non-negotiables

The 2–3 things you hold firm on no matter what pressure they apply. Most people give these away because they never decided in advance.

03

Their playbook — anticipated

We prepare you for the moves they're most likely to make, so when pressure comes, you're responding from preparation — not reacting in the moment.

04

The right next step

Clear guidance on whether this situation calls for legal counsel — and if so, when and why. Business strategy is what we do. We know exactly where it ends.

$8B+
In deals guided
M&A
Billion-dollar deals & partnerships
3
Audiences — trades, creators, small business
1
Side of the table — always yours

Is this for you?

Right fit. Wrong fit.
We'll tell you either way.

This is for you if —

  • You're a tradesperson negotiating rates, scope, or terms with a company that does this every day and you don't
  • You're a creator heading into a brand deal, licensing conversation, or platform agreement and you want to know where you stand
  • You're a small business owner navigating a partnership, major contract, or acquisition conversation for the first time
  • You've received an offer and you're not sure if it's fair — or even how to think about what fair looks like
  • You want to be genuinely prepared before you sit down — not piecing it together on the fly

This is not for you if —

  • You need legal representation or contract review — that requires an attorney, and we'll refer you to the right one
  • You've already signed and want to revisit the terms — different situation, different conversation
  • You're looking for general advice with no specific deal or negotiation on the table

This is business strategy coaching. If what you need is legal counsel, we'll tell you clearly and help point you toward the right resource.

Why this is different

Most coaches teach frameworks.
We work your deal.

"The people across the table from you have done this before. You deserve a team that understands how they think — not just how negotiation works in theory."

Our team has been at the table for more than $8 billion in deals — major contracts, complex partnerships, and M&A transactions where the stakes were anything but theoretical. We understand how experienced organizations approach negotiations, where the real pressure points are, and what the number on the other side of the table actually reflects. We also know the line between business strategy and legal work — and we stay clearly on the strategy side, every time. For more on our background, visit our About page.

Ready?

Show up prepared.
Walk away with more.

Spots are limited. We take a small number of sessions each week so every client gets our full attention before we meet.

Not sure if this is the right fit? Send us a one-line description of your situation and we'll get back to you within 48 hours — honestly, no pitch, no pressure.