Our story

Built on
Billion
Dollar
Experience.

NEGOTIATi℠ was created by Nicole Carter, an attorney who has negotiated across billions in high-stakes transactions — to share practical, time-tested principles shaped by years of real-world dealmaking.

The approach works across nearly any deal and turns negotiation from something stressful into something clear, calm, and even enjoyable.

Always negotiateEverything is negotiableYou don't get what you deserveYou get what you negotiatePreparation changes everythingAlways negotiateEverything is negotiableYou don't get what you deserveYou get what you negotiatePreparation changes everythingAlways negotiateEverything is negotiableYou don't get what you deserveYou get what you negotiatePreparation changes everything

$8B+

In negotiations guided

M&A

Billion-dollar deals & partnerships

Audiences — trades, creators, small business

Side of the table — always yours

Our mission

Our mission is simple.
Make sure you are ready
to negotiate — every time.

We believe thoughtful negotiation leads to stronger deals, better relationships, and clarity on whether a partnership is truly right for you. Great negotiations don't need to be adversarial — and if you're prepared, they can even be fun.

Preparation

You don't get what you deserve — you get what you negotiate. Everything starts with knowing what you want, what you need, and what you bring to the table before you walk in.

No aggression needed

The best negotiations are collaborative, curious, and calm. We show you how to get the most out of every deal without manipulation, pressure, or stress.

Always your side

We work exclusively for the people generating the value — tradespeople, creators, and small business owners who deserve to keep more of what they earn.

Meet the founder

Nicole Carter

Attorney · Founder · NEGOTIATi℠

As an attorney with deep experience in high-stakes contracts, major partnerships, and M&A transactions, Nicole spent years at the table watching the same dynamic play out: skilled, talented people leaving value on the table because no one had given them the tools or confidence to ask for what they were worth.

NEGOTIATi℠ exists to change that. Nicole brings the same rigor she applied in billion-dollar rooms to the people who need it most — tradespeople, creators, and small business owners heading into deals alone. She also selectively brings in other top-tier coaches, each with over a decade of high-stakes experience, $1B+ in deals, and certified in the NEGOTIATi℠ system.

"Great negotiations don't need to be adversarial. If you're prepared, they can even be fun."

That principle shaped my career and led me into billion-dollar deals. Now it's yours — and you got this. I can't wait to hear about your successful negotiations.

Best,
Nicole